Why Platinum is Becoming Popular in Designer Jewellery Collections
Looking for a timeless piece of jewel that
is worthy of being a part of your timeless collection? Well, then move beyond
gold and try out Platinum. Platinum is rapidly becoming the darling of
designers and buyers alike because of its shine, elegance, and positive
environmental impact.
Platinum was extensively utilised in
ancient times and has lately been experiencing some degree of resurgence. The
high demand for luxury brands, celebrity influence and the preference for a
durable, classy metal have encouraged the new demand.
In this blog post, you will learn the
reasons for the increased popularity of platinum jewellery and why it would be a
great addition to your collection.
The
Unique Properties of Platinum
Here are some of the unique properties of
the metal:
●
Durability & Strength
Platinum
is strong and does not rust easily when exposed to moisture.
●
Density & Weight
The
metal is heavier than the yellow gold, improving its durability for everyday
wear.
●
Not Allergic
Some
metals and their alloys have an adverse reaction when they come in contact with
the body. However, that is not the case with Platinum, so if you have any such
concerns, go get your platinum anklet without any such
concern.
●
Retains Its Colour
Platinum
is good at retaining its colours after repeated wear, unlike yellow metal.
Aesthetic
and Symbolic Appeal
Platinum engagement rings for women are expensive and something that you would want to give to your
beloved. Moreover, the feel and the shine are such that it works well for both
modern and traditional designs. Furthermore, you can freely customise your
platinum. You do not have to restrict yourself to a simple metal ring; rather,
you can use gemstones and create a
platinum jewellery necklace or bracelet of your choice.
Finally, the metal is representative of love and endurance, and its
rarity makes it a preferred choice for any jewellery crafted for a special
occasion.
Rising
Consumer Demand and Market Trends
You have seen that platinum jewellery is
elegant and aesthetic. Here are some points that explain some other factors
fueling the demand for the metal.
●
Changing Preferences
Customer
preferences are undergoing a change, and they are looking for something more
exclusive and special. Platinums are both rare and maintain their lustre for a
long time, so they offer a value that gold or diamond may not always match.
●
Customisation
The
modern buyer loves to customise, and platinum can be easily moulded to create
exquisite designs. So, when you want to customise the platinum anklet or bracelet, you do not need to think
twice.
●
Celebrity's Choice
Any
accessory sported by celebrities at major events like red carpets, gets the
limelight and platinum jewellery is no exception. So, when you visit a luxury
jewellery designer, and he pushes a certain fancy Platinum bracelet, be sure it
was worn by someone important at an event.
●
Loved By The New Buyers
The
new and young buyer likes minimal jewellery. Platinum fits into the young
buyer's preferred metal list, hence fuelling its demand.
Sustainability
and Ethical Sourcing
Sourcing platinum does not cause much
harmful impact on the environment. In addition, it can be recycled and reused.
So, if you are the modern consumer who cares about the impact of your
purchases, you would do well choosing platinum
jewellery.
Conclusion
Platinum is in high demand, and it can be
customised quite easily. It is the preferred metal of celebrities and young
buyers. Hence, it can be the best choice when buying a wedding gift for
yourself or a gift for a loved one. If you prefer sleek and elegant jewellery
that does minimal harm to the environment, then go visit a reputed platinum
jeweller like ORRA near you.
ORRA's responsibly sourced diamonds and
dedication to quality make them a trusted choice for discerning jewellery
buyers. Their 97 stores across 40 cities provide a luxurious shopping
experience for jewellery enthusiasts.
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